Increase your Google ranking.
It is well known that it is not sufficient for a excellent ranking to just have an optimized website for the keywords. More important are links from other sites to your site. There are several types of links and it is always clever to know something about it.
If you find a site with witch you want to exchange links get in touch with the webmaster and offer him a link from your site. You get a backlink pointing from his site to your website if he agrees. Those links are reciprocal links or Two Way Links. Bear in mind to ask for a link from related sites, they are more important to Google. The best links are links from your competitors because they are most related. But you would rather sell your own product and do not want to recommend the product of your competitors. more..getting many backlinks
By the way a Two Way Link is not very important for a good ranking in Google, sure it is still better than no link. What Google likes are One Way Links. Thats a link pointing from the other site to your website, and you don’t link back to the other site. Web directories give you such links. But they contribute less and less to a high-quality ranking. Because they are very related, One Way Links from your competitors would be again the best. But nobody wishes to link to your site and get nothing in return.
But if you have two partners B and C, you can proceed differently. You (A) link to B and B doesn’t link back to you (that would be reciprocal) he links to C. C then links to A. Everyone gets an incoming link, but for which there is no direct outgoing link. All are linked in a triangle: A -> B -> C -> A. Google sees only incoming One-Way Links, that’s the best for the ranking. more..Getting Backlinks with LinkNetworks
So with smart linking you can achieve better ranking if you have many websites. What do you do, if you have only one ore a few sites. The answer for this are Link Networks. Thousands of sites of the members are linked all together. The three- or polygonal linking takes place over the network for a low monthly fee. more..Getting Backlinks
